Privacy Policy

Why we collect your personal information

The University of Melbourne is collecting and processing social media information as part of the Australian Research Data Commons (ARDC – funded Australian Data Observatory (ADO – project to understand social media information at scale across Australia. This can include the processing of personal (social media) information.

How we process personal information

We will process personal information as necessary for our legitimate interests, in accordance with applicable privacy laws, and only under the following circumstances:

for the purpose for which it was collected; or

a related purpose which you might reasonably expect; or

where you have consented to the processing; or

if we are required or permitted to do so by law.

We may share aggregated social media data with researchers interested in exploring social media data across Australia.

We take all reasonable steps to ensure that individual-level personal information is released in accordance with our privacy obligations as outlined in the University’s General Privacy Statement.

We will hold the personal information you provided us for 5 years. After this period, it will be securely destroyed in compliance with the University’s retention and disposal authority.

Further privacy information

Refer to the University’s General Privacy Statement or other privacy statements for general information about how we process and protect personal information, including:

our lawful basis for processing personal information;

collection, use and disclosure of personal information;

accuracy, security and storage of personal information;

retention and disposal of personal information;

your individual rights; and

applicable privacy laws.

Refer to the University’s Online Privacy Statement for information about how personal information may be automatically collected.

Your rights

You may request access to, or correction of, your personal information we hold, or exercise your individual rights as applicable under relevant privacy laws, unless this would have an unreasonable impact on the privacy of others or would contravene the University’s other legislative obligations.

If the lawful collection of your personal information is based on your consent, you have the right to withdraw your consent at any time. However, this will not affect the lawfulness of our processing of your information prior to you withdrawing your consent.


For further information you can contact us at Prof Richard Sinnott,

For further information about how the University manages personal information, and for details of how to make an enquiry, lodge a complaint, or to contact the University’s Privacy and Data Protection Officer, please refer to our Privacy webpage, view the University’s Privacy Policy or contact